Marketing Lead | Australian Luxury Rug Company

---

• Beautiful products, sustainable, world class quality. Strong brand awareness!
• Work with some of Australia's top architects & designers
• Hybrid and/or 4 day work week options available

Are you a creative storyteller with a passion for design? We're seeking an experienced Marketing Lead to bring a premium brand to life across digital platforms.

Company 

Our client is one of Australia's leading destinations for contemporary rugs & carpets with a distinctive style and quality. They host a stunning showroom in Melbourne's design hub and house a creative working space. 

Established five decades ago, they have a genuine passion for handmade rugs and are proud to be working alongside artisans and weaving workshops from around the world with a focus on ethical craftsmanship & sustainability.

Role

We are seeking a highly skilled Marketing professional to drive the company's digital storytelling and content strategy across multiple platforms, with a particular focus on design-centric marketing.

We are seeking someone who can take full ownership of the marketing function with confidence, creativity, and discipline. This role is both strategic and hands-on, shaping the marketing direction whilst being responsible for its execution.

Work closely with our clients experienced Creative Director who has been with the business for over a decade, you will be responsible for the company’s general marketing activities and help continue to develop the brand.

What They Offer:

• Hybrid and/or 4 day work week options
• Creative role in an established, niche market
• Opportunity to shape brand narrative
• Work with a design-focused organisation
• Competitive compensation package
• Be part of a brand that values depth, craftsmanship, and creativity.
• Work with some of Australia’s top architects and designers, within a highly regarded interiors business.
• Lead with creativity. Your role is about meaningful engagement, not just metrics.

Key Responsibilities:

• Understand the Brand - Communicate in the specific language of the textile and design industry
• Owning the Marketing Calendar – You will be fully responsible for planning, organising, and delivering marketing campaigns on time. 
• Crafting Meaningful Content – Oversee social media, email marketing, and digital content. Create compelling, design-focused content that captures the brand's premium aesthetic
• Engaging with the Design Community – Build relationships with architects, designers
• Shaping Digital & Social Strategy – Develop and execute comprehensive content strategies for Pinterest, Instagram, and other relevant digital platforms
• Creating Beautiful & Thoughtful Campaigns – From showroom activations to product launches, you will craft marketing initiatives that elevate the brand. Craft narratives that resonate with architects, designers, and target audience
• Tracking & Optimising – You will monitor marketing performance, refine strategies, and ensure that every effort is intentional, well-timed, and aligned with our business goals. 

Required:

• Experience with luxury or design-focused brands
• Proven experience in design-focused marketing
• Expertise in social media content creation and management
• Ability to learn quickly about niche textile and design markets
• A self-motivated, highly organised marketing professional who thrives on taking initiatives and accountability. 
• A marketing all-rounder who can think strategically but thrives on bringing ideas to life.
• Skilled in social media, PR, content creation, and digital marketing, with a natural ability to create compelling narratives.
• Be proficient in Adobe suite, especially Photoshop and have experience using Premiere pro or a video editing software.

Ideal Candidate:

• Passionate about design storytelling
• A storyteller at heart, with a deep appreciation for craftsmanship, interiors, and design.
• Ability to communicate with architects and designers
• Strategic thinking with creative execution
• Background in luxury or design-related marketing
• Exceptional eye for visual aesthetics
• Ability to work independently with minimal supervision
• Strong communication and creative skills

In return, our client can offer you a longer-term career move and career progression. Call or email Ash on 0478 156 151 / ash@specifyconsulting.com.au for a confidential discussion. 

Please do not delay and apply today!