Brand & Digital Content Lead

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• Flexible working & work from home options.
• Passionate & enthusiastic team.
• Profit-sharing options.

ABOUT THE ROLE
Play a crucial part in shaping and executing a content strategy that drives engagement and sales across all organic channels. In this role, you’ll take full ownership of promoting new products, developing ideas and rolling out campaigns across social media, email, and the website. From creating compelling photos, videos, and copy, to managing content calendars, you’ll know exactly how to amplify the brand’s presence and connect with its audience. This is a hands-on position perfect for someone with a strong marketing background and proven social media expertise. You’ll understand how to blend creativity with commercial goals, ensuring every piece of content not only tells a story but also supports growth. Alongside organic digital activity, you’ll bring fresh ideas about how traditional marketing, like out-of-home advertising, can complement your online efforts. Whether you live locally (Waikato), in South Auckland, or near Hamilton, you’ll join a collaborative team eager to see your ideas come to life in a supportive, dynamic environment.

• Develop and execute content strategies to promote new products across social, email, and website channels.
• Create engaging photos, videos, and copy that drive audience engagement and sales.
• Manage content calendars and ensure consistent brand messaging across all platforms.
• Build and maintain relationships with brand ambassadors, influencers, and the community.
• Collaborate with the team to integrate traditional marketing, including OOH advertising, with digital efforts.

ABOUT THE COMPANY
Our client is a New Zealand-based company that specialises in designing and manufacturing high-quality, durable gear for tradespeople and outdoor enthusiasts. They focus on creating functional products that are built to withstand the demands of both work and leisure. The company offers a variety of accessories, providing solutions that help customers in different industries. With a strong emphasis on innovation and practicality, the team fosters a creative and collaborative environment.

• Flexible working & work from home options (depending on your location).
• Profit-sharing options.
• Creative & collaborative team environment.

SKILLS & EXPERIENCE
This role requires someone with strong content strategy experience, a deep understanding of social media platforms, and a proven track record in influencer and ambassador relationship management. The ideal candidate will also have an understanding of traditional marketing, including out-of-home (OOH) advertising, and how it can complement digital efforts. You’ll be creative, highly organised, and capable of managing multiple projects while maintaining a keen eye on trends and performance. Additionally, you should be comfortable jumping into filming and editing content when needed. Cultural fit is vital, and they are looking for an outgoing, confident individual who aligns with the company’s creative, collaborative environment.

• Extensive experience in content strategy and creation across multiple platforms.
• Proven success in building and maintaining ambassador and influencer relationships.
• Strong understanding of social media trends and engagement strategies.
• Highly organised with excellent project management skills.
• Outgoing, energetic personality that fits well within a collaborative, creative culture.

HOW TO APPLY
The easiest way to apply is by submitting your profile through Seek. Alternatively, feel free to send your CV or LinkedIn profile directly to us at team@campfirerecruitment.co.nz. If you’re not actively job hunting but are intrigued by this opportunity, we’d love to have a completely confidential chat with you.

Explore more opportunities with Campfire by visiting our job board: https://www.campfirerecruitment.co.nz/find-work

• Salary Range: $80,000 - $130,000 Base Salary
• Recruiter: Cate Hardy
• Job ID: 931718

ABOUT CAMPFIRE

Campfire is New Zealand's specialist recruitment agency for jobs in digital marketing, e-commerce, digital media, and creative sectors. We recruit for permanent, fixed-term contract, and temp/freelance roles across the entire country.

Looking for a new team member? Check out some of our current candidate profiles here: https://www.campfirerecruitment.co.nz/view-digital-talent/

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Campfire Digital Recruitment embraces diversity. We promote the benefits of diversity in all our business activities and maintain a culture that reflects this belief. We welcome applications from all members of society, irrespective of age, disability, sex, sexual orientation, colour, race, nationality, ethnic or national origin, religion, or belief.